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Opinion

  • Pub Grub Died Alongside Plain English

    Last night HearingDirect.com had a pre-Christmas business review and in keeping with the festive season we adjourned from the office to the pub. Once we had put the commercial world to rights our attention turned to the menu.  Firstly let me place the menu in context.  Without revealing our precise...
  • Loading The Dice For Christmas

    I was listening to the radio recently and George Cole, the actor who played Arthur Daley on Minder, was being interviewed. It was frankly a very dull interview, saved only by its brevity and a single interesting comment. Chris Evans was desperately casting around for another line and stumbled on...
  • Too Big To Care

    We get a number of emails from customers following up on their experience of dealing with HearingDirect, as I am sure every other company must do. I cannot say that it is a “high” or “low” number as I do not have anything to benchmark the quantity against but I...
  • Christmas Is Not A Good Time For Those With Fat Fingers

    When one thinks of the magic of Christmas, fabulous images are conjured up of chestnuts roasting over an open fire, skaters pirouetting on a frozen pond, snowflakes falling, reindeer dashing through snowy lanes, … STOP. No, no, no “one” doesn’t think of those things unless you are heavily prompted by...
  • The Pros and Cons Of Shopping Online

    On Saturday 4th December some lunatic within our household decided that it would be a good idea to go to the Christmas Market at Winchester Cathedral. The vitriolic witch-hunt to lay the blame at someone’s doorstep for this disaster rumbles on but no-one, not even the most shopaholic female amongst...
  • The Perfect Christmas Gift For Teenagers

    HearingDirect.com was born with a vision to better serve the hearing impaired by giving easy access to state of the art digital hearing aids without having to endure the NHS or face the pressure sales of the Private Sector. The whole operation was geared towards those 4 million people in...
  • Invisible Hearing Aids

    HD250 Invisible Hearing Aid Probably one of the most frequently requested items in the hearing aid industry is the ‘Invisible Hearing Aid’. Even today one’s ability to hear is treated a bit differently to one’s ability to see. Wearing glasses is accepted as a normal part of daily life, regardless...
  • Used Hearing Aids - Should You, Would You?

    In more recent times, especially during a difficult financial period, second hand goods have become an increasingly popular choice for a large number of people. They offer the chance to buy an otherwise expensive item at a discounted price. If the item has been well maintained and kept in good...
  • An Idiot Abroad or how I got frustrated with restrictive hearing aid sales

    Last week Joan and I flew to Hanover in Germany to attend the biggest Audiology trade show in Europe, so my Blog has an international traveller feel to its title. OK, so I stole it from the Ricky Gervais TV show currently on SKY but as ever with the Blog...
  • When Is A Hearing Aid Good Enough?

    "When Is A Hearing Aid Good Enough?" is a question I get asked a lot. When we originally set up HearingDirect.com one of the questions that was often asked of us and still is today, is how can your hearing aids be any good if they are so cheap?  It...

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