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This entry was posted on 12th June 2014 by Gary.
You may count yourself amongst many who find learning to live with a hearing loss a difficult hurdle to overcome. Thanks to continued technological advancement, there are now numerous ways to help compensate for this loss and many devices available to connect you successfully to the hearing world.
When you first research which hearing aid products are available you will probably try and make some comparisons. You might be struck by the incredibly complex way in which the products are marketed. There are so many different makes, all of which appear to offer a plethora of options, sporting an array of unrecognizable features. This can leave you scratching your head wondering how to identify the common denominators that link them all together.
One of the reasons behind such confusion is that some retailers continue to rebrand products. This makes visibility concerning price comparison very difficult. This practice is not a new phenomenon and is certainly not limited to this sector alone. Rebranding is something that has gone on for years in all kinds of industries. So why do they do it? Well, if something appears complex enough and is difficult to define, it makes shopping around for a comparison rather tricky, so you as the consumer are more likely to stick with them.
Another driving factor behind the difficulty of drawing comparisons in this field is the complex nature of the technology itself. Trying to find words to de-mystify the workings of bandwidths and amplification levels is not an easy task. Neither is quantifying levels of power and technological features. The range and depth of the products in some cases is so diverse. Many retailers and manufacturers are always trying to find simple, straightforward language. We want to make the hearing aid industry more accessible.
Finally, it is important not to forget the pressure behind manufactures. They need to create a piece of technology that will differentiate itself from the competition. Although to use common terminology to describe features utilized in most hearing aids would help us as consumers, it would handicap the individual manufacturers significantly. They want to present their merchandise with a flourish, to make it stand out from the crowd. Their product needs to be distinct, something special. Hence the need for a wide variety of interesting terms to describe the technology that makes their hearing aids ‘wind resistant’!
At Hearing Direct we recognize the issues you as a consumer are up against. We are working to ensure that we keep things as simple and concise as possible. We want you to discover that selecting a hearing aid after some serious shopping around isn’t as complicated as you first thought. To that end, we have a dedicated team of experts ready to take your call and help de-mystify this world of hearing aids. Hopefully allowing you to make a more informed choice. Please feel free to call us on 0800 032 1301, we would be delighted to help.
We are one of the world's leading hearing aid specialists. HearingDirect offers a wide range of affordable products, as well as information resources to help improve the quality of life for the hard of hearing.
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This entry was posted in Opinion and tagged hearing aids, help & advice, About Us on 12th June 2014 by Gary.
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