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Opinion

  • When Waiting Is Optional Please Be Patient

    My mother recently embarked on a trip to the National Theatre to see Warhorse by Michael Morpurgo, accompanied by two of her teenage granddaughters – my youngest niece and my daughter.  Clearly she is teetering on the verge of insanity to voluntarily be exposed to teenagers.  Prior to the trip...
  • Take Time To Tune In

    Living with an Army officer who works in MoD does have some advantages. Unfortunately she is away all week and this morning when her beloved dog had vomited all over the kitchen floor I feel that am entitled to a few advantages to offset starting the day up to my...
  • Cheap Rioja Charity Fund Appeal

    Eureka! What a difference a year - and some quality hearing aids - made to my sanity. Not that I am yet in need of one of these devilish little devices but my magnificent parents were, even though they have long professed loudly (but still barely audible over the excessive...
  • A Sign From The Times

    In the last few days there has been an interesting chain of events that have unfolded in the pages of The Times newspaper that I thought may be worth sharing. In Friday’s paper there appeared a full page advert from a High Street Retailer. It was inviting readers to apply...
  • When Technology Provides Real Benefits?

    Well Christmas is done and dusted for another year.  I can only hope that whoever reads this, and I know there are one or two of you, had as good as time as I did.  Perfect company, perfect food (although as always far too much) and very above average wines...
  • Pub Grub Died Alongside Plain English

    Last night HearingDirect.com had a pre-Christmas business review and in keeping with the festive season we adjourned from the office to the pub. Once we had put the commercial world to rights our attention turned to the menu.  Firstly let me place the menu in context.  Without revealing our precise...
  • Loading The Dice For Christmas

    I was listening to the radio recently and George Cole, the actor who played Arthur Daley on Minder, was being interviewed. It was frankly a very dull interview, saved only by its brevity and a single interesting comment. Chris Evans was desperately casting around for another line and stumbled on...
  • Too Big To Care

    We get a number of emails from customers following up on their experience of dealing with HearingDirect, as I am sure every other company must do. I cannot say that it is a “high” or “low” number as I do not have anything to benchmark the quantity against but I...
  • Christmas Is Not A Good Time For Those With Fat Fingers

    When one thinks of the magic of Christmas, fabulous images are conjured up of chestnuts roasting over an open fire, skaters pirouetting on a frozen pond, snowflakes falling, reindeer dashing through snowy lanes, … STOP. No, no, no “one” doesn’t think of those things unless you are heavily prompted by...
  • Buying Online With Confidence

    In talking to a number of people one of the areas that we as online traders have to overcome is gaining the trust of the customer through the very impersonal medium of the internet. If only you, as a potential buyer, could see my happy smiling face and share the...

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