How Specsavers Hearing Aids Compare?

Specsavers hearing aids are a popular alternative to NHS devices. The prospect of buying a hearing aid privately can be a tricky process as you will want to have the right hearing aid from day one. Hearing aids from high street brands can be expensive and at HearingDirect.com we offer affordable digital hearing aids.

We have put together this hearing aid guide to compare our own devices against hearing aids from Specsavers, Boots, and the NHS.

Specsavers Hearing Aids

Specsavers are probably best known for their catchy tagline “should have gone to Specsavers” that is rapidly becoming a part of the British vocabulary in a similar fashion as Roneseal’s “it does exactly what it says on the tin”.

Great advertising and brand awareness if you have the big bucks to achieve it, but what does the Specsavers tagline imply? Well, most would conclude from their quirky and amusing advertising that if you go anywhere else you will regret it as they provide the best product, the best service, and the best price, but is that always the case?

How do Specsavers hearing aids stack up against the competition?

Firstly, it is necessary to define who or what is their competition. Specsavers are head to head with Boots, Hidden Hearing, and Amplifon as some of the big hearing instrument retailers on the high street, so they certainly inject a fierce rivalry. However, the NHS supplies more hearing aids than all of them combined, so we must classify the NHS as valid competition too.

Now there is another contender emerging to challenge both the public and private sector – HearingDirect, the first UK based company to sell hearing aids online. Not only do we sell  devices  from top brands such as Phonak, Widex, and Oticon, we have created our very own brand of hearing aids that have been designed to be affordable.

So what is the comparison and what aspects should we compare? The three key areas of any purchase are include price, technology, and service, so let’s start with those.

Hearing Aid Price

The cost of hearing aids will differ from brand to brand, company to company, and based on its level of technology and its features.

The clear winner is the NHS as their hearing aids and services provided are free of charge. We take second place as our expert range of hearing aids start from £99.

Specsavers hearing aids and other high street retailers average approximately £1,100 per hearing aid. However, Specsavers would argue that they're one of the cheapest and according to their website, their lowest priced aid starts at £495. Hang on though, Boots digital hearing aids start at £345 for one and £495 for a pair, making them better value than Specsavers. Amplifon and Hidden Hearing are slightly bashful regarding revealing their hearing aid prices online, so have been discounted from this section.

The reality is that both Boots and Specsavers will sell very few of their low priced product, using them as a tempting offer but up-selling to higher priced products. To conclude the price war, champion of value is the NHS with HearingDirect.com claiming silver, as based on price, the NHS is technically the cheapest option.

Hearing Aid Technology

As the world advances, so does tech, meaning hearing aids are capable of boasting better features to help manage hearing loss.

The range of products offered by HearingDirect, Specsavers and the other high street chains makes the comparison of technology as an isolated factor tougher to draw conclusions upon. We are all able to offer the most up-to-date hearing aids with all the top features, making this category almost void. However, it is still key when it comes down to choosing a hearing aid.

All offer various specification products, different hearing aid types, and have varying prices. There is no doubt that the highest specification and latest technology is available on the high street, so gold medal to that corner. However, the technology level and resultant benefit of the NHS products have improved enormously since the MHAS (Modernising Hearing Aid Services) programme. Their products are now digital and so great that they may be rebranded by the manufacturers to protect the high street.

We also offer 100% digital products under our own branding such as the HD500, which is one of our best devices. Alongside this, we also advertise hearing aids from top brands which can be bought online via our website.

Hearing Aid Customer Service

Customer service and care can be a major swinging factor for purchases both online and offline.

Let’s assume that most people would like a speedy delivery to their front door. Leaving the other contenders behind, the clear winner is HearingDirect.com with a next day delivery service available on all hearing aids. The high street and Specsavers take a joint silver as delivery may not be needed if you buy in-store. The NHS follows on with a service that still rather depends upon a postcode lottery.

So three Gold Medals on offer and one a piece. Perhaps “should have gone to Specsavers” ought to be “could have gone to Specsavers” as there are now impressive alternatives.


Hearing Direct are one of the UK’s leading hearing aid specialists, stocking an expansive range of hearing aids, phones, and accessories. Your hearing health is important to us and we produce the best advice and offer the most prominent products available to satisfy your listening needs.

If you have any question on any of our hearing aids, do get in touch and our expert team will do their best to assist you.

2 thoughts on “How Specsavers Hearing Aids Compare? ”

  • I have two Phonac hearing aids from D Omerod at £3800 bought about four years ago. It has no loop T switch like the NHS and was much better than the NHS. But I now have alot of trouble hearing in places where there is any other noise but have no way of altering my aid like on the NHS. My machine is supposed to do it automatically. Will your machine be any better and how do you manage to check my hearing? As a matter of interest my daughter in law is in charge of a hearing department at a hospital in Toronto and was surprised at the price I had to pay which was about three times what she paid for the same aid. At Ormerod I have a free check up every six months. What can you do, can you do any better?

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