Specsavers are probably best known for their catchy tagline “should have gone to Specsavers” that is rapidly becoming a part of the British vocabulary in a similar fashion as Roneseal’s “it does exactly what it says on the tin”.
Great advertising and brand awareness if you have the big bucks to achieve it, but what does the Specsavers tagline imply? Well, most would conclude from their quirky and amusing advertising that if you go anywhere else you will regret it as they provide the best product, the best service and the best price, but is that always the case?
How do Specsavers Hearing Aids stack up against the competition?
Firstly, it is necessary to define who or what is their competition. Specsavers are head to head with Boots, Hidden Hearing and Amplifon as the big hearing instrument retailers on the high street, so they certainly inject a fierce rivalry. However, the NHS supplies more hearing aids than all of them combined, so surely we must classify the NHS as valid competition too.
Now there is another contender emerging to challenge both the public and private sector – HearingDirect, the first UK based company to sell hearing aids over the internet. So what is the comparison and what aspects should we compare? The three key areas of any purchase are surely price, technology and service, so let’s start with those.
Price: The clear winner is the NHS, all products and services provided free of charge. Second place is HearingDirect with hearing aid prices starting at just £99. Specsavers and the other high street retailers average approximately £1100 per hearing aid but we are certain that Specsavers would argue that they are the cheapest and according to their website their lowest cost Clearsound range is priced at £495/£695.
Hang on though, Boots hearing aids start at just £149 so shouldn’t they be placed third? Amplifon and Hidden Hearing are slightly bashful regarding revealing their price online, so have been discounted. The reality is that both Boots and Specsavers will sell very few of their low priced product, using them as a tempting offer but up-selling to higher priced products. To conclude the price war, champion of value is the NHS with HearingDirect coming second, as based on price, they are the cheapest.
Technology: The range of products offered by HearingDirect, Specsavers and the other high street chains makes comparison of technology as an isolated factor tougher to draw conclusions upon.
All offer various specification products, different hearing aid types and have varying prices. There is no doubt that the highest specification and latest technology is available on the high street, so gold medal to that corner.
However, the technology level and resultant benefit of the NHS products have improved enormously since the MHAS (Modernising Hearing Aid Services) programme. Their products are now digital and so great that they may be rebranded by the manufacturers to protect the high street. HearingDirect also offers 100% digital products under their own branding.
Service: Let’s assume that most people would like a speedy delivery to their front door. Leaving the other contenders behind, the clear winner is HearingDirect with a next day delivery service available on all hearing aids. The high street and Specsavers take a joint silver and the NHS follows on with a service that still rather depends upon a postcode lottery.
So three Gold Medals on offer and one a piece. Perhaps “should have gone to Specsavers” ought to be “could have gone to Specsavers” as there are now impressive alternatives.
Hearing Direct are one of the UK’s leading hearing aid specialists, stocking an expansive range of hearing aids, phones and accessories. Your hearing health is important to us and we produce the best advice and offer the most prominent products available to satisfy your listening needs.