Category Archives: Opinion

10 Most Annoying Noises

Noise is an inevitable part of our everyday lives and unfortunately, it can be detrimental to our hearing. However, as it can be difficult to avoid on occasions, people usually become annoyed and irritable when exposed to it. Various studies around the world have tried to find the reason why some noises and sounds are [...]

The Gift Of Hearing At Christmas

As the festive season approaches, our minds turn to spending time with family members, some of whom we see infrequently. We perhaps begin to think a little more about those people we don’t see much during the rest of the year. Sometimes it is with the challenge of finding a gift in mind and others [...]

Free On Line Hearing Tests

In recent years, we have seen the number of online hearing tests increase significantly. Even the RNID (now renamed Action on Hearing Loss) have their own test both on their own website and in conjunction with Specsavers. So are they useful and do they address the key concern of the individual taking them; do I [...]

Which Hearing Aid Is Best?

Online purchasing is now becoming and one can probably argue has already become very much part of the normal retail method across a very wide range of products for a very large percentage of the population.  Reasons for early resistance to online shopping included the perceived lack of interaction with sales staff and access to [...]

Matching Like With Like

There is Swede called Mats Dotevall, who I met years ago and I still rate as one of the finest minds in the hearing aid industry.  Unfortunately, those more influential than I did not share my high opinion of Mats but what is beyond dispute is that one of the step changes within the industry [...]

Confidence and The 60 Plus Worker

The following blog post was submitted by Denise Craig BA (Hons), CIM PPg Dip (Mktg) Director at Seniors Work Force . We feel the advice below is applicable for many of Hearing Direct’s customers. Finding a new job can be a daunting prospect – at any age. Once over the age of 60, however, participants [...]

Amplified Mobile Phones – Or Are They?

We can confidently state that we sell a range of mobile phones that are significantly louder than the normal high street equivalents. In fact, we would go so far as to say that they have greater levels of amplification than most of the iphones and Blabckberry’s of this world. But can we claim that they [...]

I’m Not An Idiot, I’m Being Attacked!!

My short trip to Cornwall was notable for all the usual things – variable weather, good food, late nights, lazy mornings but in addition twice being attacked by animals was added to the list. The first completely unprovoked assault was being stung by a wasp while walking the South Coast Way from Helford Passage to [...]

Getting Things Just Right… Exactly Right

A couple of months ago there was a wedding in Micheldever and an enterprising soul (Marrion HearingDirect’s one time bookkeeper) saw the opportunity of maximising the use of the marquee that was going to be the reception venue.  So on the Saturday there was a beautiful church wedding followed by a wonderful reception in the [...]

A New Windpipe…A New Ear?

I was fascinated by an article and video clip that I saw on the BBC News website a few days ago: the world’s first synthetic organ transplant. What first piqued my interest was the word synthetic – implying a technique that does not need a donor – and the fact it was a windpipe transplant. [...]